• HOME
  • BLOG
  • Books
  • Films
  • MEDIAGIRLS
  • CONTACT
  • HOME
  • BLOG
  • Books
  • Films
  • MEDIAGIRLS
  • CONTACT
MICHELLE COVE

6 Key Advisory Roles No One Talks About

9/9/2020

2 Comments

 
Picture
When founders are asked whether they have an “advisory board,” they often cringe because it’s one more thing to set up and manage on an overflowing to-do list. When it was brought to my attention, I pictured weeks, maybe months, of tracking down the “right” roles: lawyer, marketing expert, finance person, etc. But what I found when starting my nonprofit was that there was a different kind of advisory board that I needed first, a dream team of people who could support me when I was feeling isolated and doubtful (which was often). For any of you in the start-up trenches, here are the roles I found the most necessary, and I'd be curious to hear yours.

My advisory-role suggestions include the person who:​
​
  • makes you laugh during dark times: You just got rejected for a funding opportunity. Or your website crashed. Or you sent out a press release with a humiliating typo. You will need this person who reminds you with humor, even gentle ribbing, not to take it all so seriously.

  • keeps you accountable when you need it: Some weeks you’ll have invisible goals that must get done but include no glory payoff. This includes setting up a bank account, incorporating your business, creating a first round of board choices. There’s no specific deadline so it is not getting checked off. This person allows you to send them your goals once a week, maybe every two weeks, and holds you accountable.

  • inspires you to keep going when you desperately want to quit: There will be plenty of moments when it just seems too hard, and why bother? Why did you think this was a good idea? This connection reminds you of the other times in your life that you got through and landed on your feet. They remind you of why this is important to you.

  • doles out tough love when you still want to quit: We should all be allowed to wallow in our frustration and worry for a time. But then...enough already, we need to brave up and get back in the game. Your tough-love advisor knows just how to convince you to get going.

  • has a ton of LinkedIn contacts and loves connecting people: You’ve been getting away with doing your own marketing or publicity or design for awhile but it’s time to step it up. Plus, you are growing and need help. You can always hit up your social-media crowd but this advisor loves making the professional hook up and is your starting point.

  • cheerleads with you after victories: You landed the grant or investment! You had an amazing meeting with a client! You killed it during a pitch! You want to tell the whole world but you don't want to brag. This advisor is as excited for you as you are for yourself, and will wave those pom poms no matter what's going on in her/his/their own life.
    ​
Picture
Make sure you have at least one cheerleader on your advisory board
So how do you recruit your picks?

Do you know who you'd pick for you dream team? Start taking down some notes. Play around with the role, and when you're ready...ask them. Be candid about what you’re looking for, why you chose them and what exactly it will mean for them in terms of responsibility. It might sound something like this:

“Hey, Aunt Megan, I’m realizing that being a founder can be pretty lonely, and I could use someone to cheer me on when I meet big goals. I’m assembling my dream team time of advisors, and you’re the best cheerleader I know. Would you be willing to be this person for me? It would mean that when I have a victory, I can call or email you so we can celebrate together?" If she is confused, you can add, "It may sound weird to formalize this process, but I think having this advisory board in place will give me the confidence I need to keep going.”

Hopefully Aunt Megan says yes. If she says no, she wasn’t the right person so go ahead and rethink this one. It doesn't mean she doesn't believe in you. It just means she isn't right for the role. Note: Some people may be worried about how much time they can commit, so be clear on the ask. They need to know you’re not going to be calling round the clock (also, don't call them round the clock). 

It's okay if it takes you time to get your advisory board in place. Don’t wait until you have all six to launch. You can move forward with two or three, and keep your eyes open for new team members to add on. If someone committed but isn't the right fit, ask someone else. You may find there are other roles you need, or that you only need a few. This is YOUR board so the most important thing is to make it work for you.

Dole out gratitude regularly to your board. People agree to advise because they want to make a difference in someone's life. You don't have to send extravagant gifts. Let them know how they were helpful to you, and propelled you forward. Lastly, take mental notes on everything you learn about this process, and be an advisor for someone else someday.
​

If you like this you might enjoy:
​

Are You Celebrating the Tiny Wins with Your Family & Staff
Why Starting a Business is a Whole Lot Like Tubing
2 Comments

why starting a business is a whole lot like tubing

9/2/2020

1 Comment

 
Picture
Last month, I went tubing down the Deerfield River in Western Massachusetts with my family. It felt so good to be moving freely in nature without a mask on, and the experience was a little surreal after spending years using tubing as a metaphor for starting a business.

It’s like this...

You pick up your tube and step into the river clutching it awkwardly but ready for adventure. You stand there wondering when you should  go…is it now? Should I go NOW? Do I just GO? There is no one to tell you when. This part is like announcing to the public you are opening for business. It’s so exciting but you keep thinking about reasons to postpone it (“I don’t have the right office supplies,” “the website could be more dynamic,” "I should announce it on a Monday," etc.).
Picture
Tip: When you hear the rapids coming, stay facing forward and don't panic.
Eventually you realize there’s no right time; you have to just plant your butt down in that tube and pick up your feet. For a while it’s usually joyful and easy, especially when you have good weather, the sun is out, and the birds are chirping. And then, BAM!, you either get stuck on a rock or end up in the weeds wondering how the hell that happened. It had been so fun just minutes ago when you were in the flow. Now you’re stuck, frustrated and demoralized. You start worrying you're not going to make it out of that river in one piece.

This is the part in business when you launched but you’re not getting the publicity you anticipated; or you’re getting rejected for grants after all those excruciating hours of writing; or you’re realizing you don’t know the first thing about how to incorporate or form a board. Part of you will want to pick up your tube, and go home. You tried; it’s too hard.

Listen up, that’s par for the course.

But the key to running a business is staying calm, getting yourself unstuck and heading back to the center of the river. It’s okay to wait a few minutes, catch your breath, ask for help from a companion, and give yourself a pep talk. But you have to get back into the current and keep going. Take a moment to reflect on what you learned ("I should have lifted my rear end higher when I saw the big rock," "I should have faced forward when I heard the rapids coming"). Next time, you’ll have a model for how you got unstuck last time that you can draw upon. Knowing this will boost your confidence; the first time is the hardest. 


The true trick of tubing and business...

The big win—on the river, in business, in life—is to keep applying what you've learned along the way while enjoying the peaceful or exhilarating parts. Don't waste your time worrying there are more hard parts down the bend. Spoiler alert: There are. Stay present and feel the cool water beneath you, the sun reflecting on the leaves, the fun of floating with people you love, and even silliness of getting whipped around a little. You will exit that river with a few scrapes, bruises and bug bites but that’s nothing compared to the wild joy of the overall ride.
1 Comment

    THE COVE

    Michelle Cove is a journalist, filmmaker, author, and founder of the nonprofit MEDIAGIRLS. She uses storytelling and media to encourage, challenge, empower and inspire others and is seeking a job that allows her to put these skills to use; check out her resume if you may know the right fit. Michelle's favorite stories involve resilience, a blend of soft humility and sharp humor, and a belief that the universe is conspiring to help us all grow. Find her at LinkedIn.

    Also find her on 

    Archives

    February 2021
    January 2021
    December 2020
    November 2020
    September 2020
    August 2020

    Categories

    All
    Business Motivation Model
    Entrepreneurship
    Leadership
    Leadership Skills
    Leadership Styles
    Marketing
    Media Literacy
    Mindful Living
    Motivation Articles
    Nonprofit Leadership

    RSS Feed

Powered by Create your own unique website with customizable templates.