When founders are asked whether they have an “advisory board,” they often cringe because it’s one more thing to set up and manage on an overflowing to-do list. When it was brought to my attention, I pictured weeks, maybe months, of tracking down the “right” roles: lawyer, marketing expert, finance person, etc. But what I found when starting my nonprofit was that there was a different kind of advisory board that I needed first, a dream team of people who could support me when I was feeling isolated and doubtful (which was often). For any of you in the start-up trenches, here are the roles I found the most necessary, and I'd be curious to hear yours.
My advisory-role suggestions include the person who:
So how do you recruit your picks?
Do you know who you'd pick for you dream team? Start taking down some notes. Play around with the role, and when you're ready...ask them. Be candid about what you’re looking for, why you chose them and what exactly it will mean for them in terms of responsibility. It might sound something like this:
“Hey, Aunt Megan, I’m realizing that being a founder can be pretty lonely, and I could use someone to cheer me on when I meet big goals. I’m assembling my dream team time of advisors, and you’re the best cheerleader I know. Would you be willing to be this person for me? It would mean that when I have a victory, I can call or email you so we can celebrate together?" If she is confused, you can add, "It may sound weird to formalize this process, but I think having this advisory board in place will give me the confidence I need to keep going.”
Hopefully Aunt Megan says yes. If she says no, she wasn’t the right person so go ahead and rethink this one. It doesn't mean she doesn't believe in you. It just means she isn't right for the role. Note: Some people may be worried about how much time they can commit, so be clear on the ask. They need to know you’re not going to be calling round the clock (also, don't call them round the clock).
It's okay if it takes you time to get your advisory board in place. Don’t wait until you have all six to launch. You can move forward with two or three, and keep your eyes open for new team members to add on. If someone committed but isn't the right fit, ask someone else. You may find there are other roles you need, or that you only need a few. This is YOUR board so the most important thing is to make it work for you.
Dole out gratitude regularly to your board. People agree to advise because they want to make a difference in someone's life. You don't have to send extravagant gifts. Let them know how they were helpful to you, and propelled you forward. Lastly, take mental notes on everything you learn about this process, and be an advisor for someone else someday.
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Michelle Cove is a journalist, filmmaker, author, and founder of the nonprofit MEDIAGIRLS. She uses storytelling and media to encourage, challenge, empower and inspire others and is seeking a job that allows her to put these skills to use; check out her resume if you may know the right fit. Michelle's favorite stories involve resilience, a blend of soft humility and sharp humor, and a belief that the universe is conspiring to help us all grow. Find her at LinkedIn.
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