Risa--like a bazillion other girls out there in America--gushes over these dolls. She has two, both given as gifts, and she talks to them as if they are pals; puts them to sleep each night, and dresses them with the utmost care. This would all be sweet to me if I didn't despise the perverse empire that is American Girl.
Yes, yes, I know the books that the dolls are based on are lovely, giving girls a glimpse into history and offering good, solid values. But that same company is then selling the historical-character dolls for over $100, along with a doll shirt for $32, and doll bed and bedding for $125. As some of you know all too well, girls can visit the store, and pay a gazillion dollars for their American Girl doll to order a meal (!) at the cafe or get her doll-hair done by a stylist. GROSS.
I have refused to go inside one of the stores or buy a single item online. The only props I can give to this company is that they have come up with an altogether genius marketing plan (getting parents to pay REAL MONEY for doll food and convincing them to line up during holidays for blocks and blocks in the freezing cold to plunk down their credit cards for "sparkly hair pics" and doll tote bags). Muuuuahahahaha.
As for me, I will continue to be the "mean mom" on this one who just "doesn't get it." I don't care that they are making nice books... it's like saying that a company is selling kids crack cocaine, which is bad, but that the same company is also selling fresh fruit. Not good enough.
And so I pine for the simplicity of this LEGO advertising...what it is is beautiful.